Through actively encouraging daters to participate, Down To empowers its community to create the dating environment they're seeking.
Down To is led by General Manager Jacob Solotaroff, an expert in online security and fraud prevention.
The initial users of the service were given free lifetime charter memberships for signing up in an effort to build up the initial database of users for other paying customers to be able to match with.
For Down To Earth.com, we created the breakthrough Real Ratings(TM) system to allow members to self-police for continuous improvement of the community." Down To Earth.com's cornerstone feature, Real Ratings(TM), encourages daters, after meeting in person, to rate the accuracy of the information provided in the other person's profile.
The five-star rating system allows daters to score the other person's accuracy from 'Not Even Close' (one star) to 'True to Life' (five stars).
Our International sites support local languages and currencies.
Please note: Use of international sites requires a separate membership on the International network.
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The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
Fran Maier joined in late 1994 to lead the business unit where she significantly bolstered the strategy to make friendly and accessible to women (the men would then follow).
(Logo: "With the addition of Down To Earth.com, we're continuing our successful portfolio strategy," said Thomas Enraght-Moony, CEO of